In order to improve the performance of a website, one needs to understand how people are using it. Usability testing is a way to evaluate how easily visitors can reach the right information they are looking for. Usability testing is especially important for websites.
We design the website interface keeping in mind the ease of navigation and reaching the right information easily. The overall website performance will be determined in part by its usability; in order for visitors to convert on your website. People will enjoy using websites that are intuitive and easy to navigate, but will discontinue using websites that are confusing. A website usability test can confirm that a problem exists so that you can solve it quickly.